How can business sustainability help with recruitment?

The Harvard Business School definition of business sustainability is twofold.

It says there are two things that should be measured for business sustainability. They are the effect a business has on the environment, and the effect a business has on society, with the goal of sustainable practice being to have a positive impact on at least one of those areas.

At the moment businesses are reporting difficulty in recruiting suitable candidates so anything that can help to increase applications is important.

This is where sustainability comes in.

Adobe recently surveyed its US workforce and found that almost a third of people said they would only work for an employer that prioritised sustainability.

About a third of employees thought it would boost productivity rates (35 percent), position their company as a leader (31 percent), and open more opportunities for innovation (37 percent).

Forty-three percent thought it would improve workplace culture.

Albeit this is just a snapshot of...

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